Acquia Customer Data Platform

Categories	Digital Asset Management, Customer Journey Analytics, Customer Data Platform (CDP), Personalization Engines, Digital Experience Platforms (DXP), Customer Journey Mapping, Marketing Automation
Interface and Performance	Import/Export, Organizational Interface, Search, Analytics
Asset Management	File Types, Metadata, File Transformation, Versioning, Expiration, Watermark, Digital Rights Management, Brand Guidelines
Media Types	Video
Administration	Workflow Management
Analytics	Web Analytics
Integration	Data Import & Export Tools
Platform	Customization
Email Marketing	Building and Personalizing Emails
Online Marketing	Landing Pages and Forms
Lead Management	Marketing Lead Database
Campaign Management	Program Management
Social	Social Listening
Reporting & Analytics	Basic Reporting
Content Management	Customizable Templated Workflows
Design & Development	No-Code App Development
Segmentation	A/B Testing
Targeting	Behavioral Targeting
Triggered Content	Geofencing
Reporting & Analytics	Basic Reporting
Design & Development	No-Code App Development
Personalized Content	Recommendation Engine
Data Sourcing	Data Enrichment
Intelligence	Marketing Metrics
Reporting & Analytics	Basic Reporting
Design & Development	No-Code App Development

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