Optimizely Content Marketing Platform

Categories	Digital Asset Management, Marketing Resource Management, Content Creation, Project Collaboration, Marketing Calendar, Work Management, Content Analytics
Interface and Performance	Import/Export, Organizational Interface, Search, File Preview, Analytics
Asset Management	File Types, Metadata, File Transformation, Versioning, Expiration, Watermark, Digital Rights Management, Brand Guidelines
Media Types	Video
Administration	Workflow Management
Generative AI	Text Generation
Integration	Front Office
Tools	Audience Insights
Publishing	Execute Content Publication
Planning	Collaborative Editorial Calendars / Scheduling Content
Communication	Discussions
Controls	Custom Views
Project Management	Task Management
Remote Collaboration	Alignment
Other Features	Integrations
Automation	Workflows
Project management	Task Prioritization
Workload	Resource Allocation
Communication & Collaboration	Communication Channels
Marketing Campaign Performance	Activity Tracking
Metrics	Entry and Exit Pages
Cost Management	Project Budgeting

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